Setting Up and Online Presence
Setting Up and Online PresenceBy: Corinne Elletson , Posted On:2008-12-04
When the Internet opened to mainstream users in the early 1990's,
businesses saw the opportunity to connect with a global consumer
market. Today, you would have a difficult time finding a
business that did not have an online presence through email, banner
advertising or company websites. The .com boom has
infiltrated the offline market as well, with company website addresses
on commuter buses, sports arenas and even tattooed onto some one's
forehead. It is hard to go anywhere or do anything where a
business website is not visible. In many cases, companies
will even advertise their website in place of their phone number or
physical address.
With the success of the online market place, those that choose to not
create an online presence risk falling behind their competitors and
being left in the past of traditional marketing techniques.
Internet access, browsing and shopping are on a steady increase that is
outpacing the standard business to customer market. Websites
are globally accessible 24 hours a day 7 days a week. It is a
very cost effective way to advertise and gather prospects for your
business.
If you do not yet have a website, you are missing out on a large pool
of potential prospects.
Setting up a website can be surprisingly easy if you do a little
homework first. There are many companies today that
specialize in website creation and design. The cost
can vary depending on the quality of website you would like, the type
of content you would like on the site and what you would like your
website to do. When choosing a company to help you create your online
presence, there are a few things you will want to consider.
You should always ask to see a portfolio of websites that the company
has previously created. The portfolio will give you a good
idea of the company's ability to create effect websites that will suite
the type of online presence you want to create. Different
website companies will often focus on different types of online
presences. For example, one company may create mostly
corporate websites that provide company information but do not market
to visitors. Another company may create websites that are
effective for gathering prospects and building contact lists, but they
may not offer any way to manage those lists or additional tools like a
shopping cart or website replication. A few select companies will be
able to provide a great marketing website design partnered with
effective prospecting tools.
A word of advice when considering a company to build your website: do
not expect a high quality and effective website for a few hundred
dollars. There are many freelance website creators that offer
their services as a webmaster or web designer. While these
can be a good starting point, many of these freelancers are students
who have very little experience in the actual online marketplace or
they provide little or no support for the site once it is created.
High quality and effective websites that can compete on the online
marketplace and gather prospects will often start at the two thousand
dollar mark. You must keep in mind that building an effective
lead capturing website is an investment in growing your
business.
The company you choose to build, host and maintain your website will
also have some questions for you. If they do not consider these
questions, you may want to reconsider looking for a different
company! These questions are important for deciding what type
of website you want to create, who you want this website to market to
and what your long team goals are for the website.
Here are 5 important things to consider when setting up an online
presence for your business:
Budget! Are you willing to invest in your website
now to insure it is effective and has a high quality of design, or are
you looking for a quick and cheap solution that may not payoff in the
long run?
Target Audience! Who do you want to visit your
website? Your target audience will determine the look and
feel of your site. For example, if you are targeting
corporate businessmen, you would not make a website that is pink,
flowery and shows moms playing with their children. On the
other hand, you would not make a monotone, strait lined and corporate
website if your target market is the stay at home mom.
What do you want your website to do? Do you want
interactive content, a form for visitors to contact you, a members only
area or give them videos to watch?
What do you want your website to say? Your
website will be your first impression. You need to define
what you want that first impression to be.
Accessibility! There is no point in building an
amazing, interactive and informative website if no one can get
there. Search Engine Optimization of your website is
important in making your website easy to find. You will need
to budget marketing costs, such as Google Ad Words, website
advertisement banners and email campaigns, which are usually not
included in the cost of website design.
Accessibility! There is no point in building an amazing,
interactive and informative website if no one can get there.
Search Engine Optimization of your website is important in making your
website easy to find. You will need to budget marketing
costs, such as Google Ad Words, website advertisement banners and email
campaigns, which are usually not included in the cost of website
design.
Get your network marketing team solution
頁:
[1]